NewsletterInsight

A Three-Step Framework For Solving Problems 👌

Jun 2019

Evidence quality beats evidence quantity

Three to five strong data points backing your problem statement are far better than a dozen tangentially related ones. Too much evidence often signals weakness—you're filling gaps with minor, unrelated data points. Play devil's advocate with yourself to identify what's actually missing from your case.
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Problem statement clarity beats execution speed

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A Three-Step Framework For Solving Problems 👌

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A strong problem statement is agnostic of solution

Resist the urge to jump to a solution early. A strong problem statement references an unfulfilled need, includes both what and why, is focused enough for one team to own, and can be expressed in a single sentence. The more you need to explain it, the less clear the problem actually is.

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Proximity to customer truth matters more than volume

Direct customer conversations beat large brainstorms for generating breakthrough ideas. The closer you are to actual user problems—whether through direct talks, observing behavior, or using the product yourself—the better your roadmap ideas become. Scale of input matters less than quality of signal.

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Strengths compound more than weaknesses shrink

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