28 Ways to Grow Supply in a Marketplace 📈
Jun 2019
"Airbnb now seems like an unstoppable juggernaut, but early on it was so fragile that about 30 days of going out and engaging in person with users made the difference between success and failure." At the critical moment, no growth tactic replaces direct human engagement and problem-solving.
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28 Ways to Grow Supply in a Marketplace 📈
Jun 2019Looking back at Airbnb's growth, "most things we tried didn't have an impact—but enough did." Success came from many small wins compounding, not from finding silver bullets. This reframes failure as a necessary part of the process rather than a sign of wrong strategy.
28 Ways to Grow Supply in a Marketplace 📈
Jun 2019Airbnb had a great idea—affordable travel and host income—but what actually mattered was relentless execution. The founding team's willingness to manually activate 100 listings, sleep in their own apartment as the first host, and travel city-to-city for meetups made the difference between success and failure. Execution compounds; ideas alone do not.
What Seven Years at Airbnb Taught Me About Building a Business
Jun 2019Instead of micro-optimizing a broken funnel, envision the perfect user experience and work backward. Airbnb's instant booking feature seemed impossible (only 5% of bookings were instant), but starting from the ideal state and breaking it into 'can' problems and 'want' problems made it tractable. Constraints should inform strategy, not limit vision.
28 Ways to Grow Supply in a Marketplace 📈
Jun 2019Airbnb discovered that 300 listings with 100 reviewed listings created a step-function change in booking growth. Below that threshold, guests couldn't find what they wanted; above it, the marketplace became self-reinforcing. Identify your magic number and treat reaching it as your primary early-stage goal.
A Three-Step Framework For Solving Problems 👌
Jun 2019Nothing is more certain to cause a project to fail than a misunderstanding of the problem you are solving. The Airbnb social travel team built a beautiful product solving the wrong problem—they thought travelers wanted to hang out together, when the real problem was travelers wanted to find high-quality non-touristy things to do.
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