Gibson Biddle on his DHM product strategy framework, GEM roadmap prioritization framework, 5 Netflix strategy mini case studies, building a personal board of directors, and much more
with Gibson Biddle · Jun 2022
Features used by only 2% of your customer base create complexity for everyone else without meaningful business impact. Netflix called this 'scraping the barnacles'—ruthlessly removing low-adoption features to maintain simplicity and focus. Reach matters more than the quality of an idea.
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What Seven Years at Airbnb Taught Me About Building a Business
Jun 2019Some of the biggest conversion gains came from simple tweaks that gave users fewer things to think about—opening listings in new tabs, removing links in payment flows, defaulting settings. Don't underestimate the power of focus as a design and organizational principle.
Gibson Biddle on his DHM product strategy framework, GEM roadmap prioritization framework, 5 Netflix strategy mini case studies, building a personal board of directors, and much more
Jun 2022When Netflix faced growth challenges, Reed Hastings shifted from prioritizing simplicity to prioritizing customer choice—offering an ad-supported tier even though it added complexity. Sometimes market conditions force you to serve different customer segments differently, even if it contradicts your original strategy.
Gibson Biddle on his DHM product strategy framework, GEM roadmap prioritization framework, 5 Netflix strategy mini case studies, building a personal board of directors, and much more
Jun 2022Reed Hastings asked Gibson two questions to justify killing Netflix's profitable advertising business: 'Who will be best in the world at advertising?' (Google) and 'Who needs to be best at personalization?' (Netflix). Simplicity and singular focus on your core strength often beats incremental revenue.
Where Great Product Roadmap Ideas Come From
Jun 2019Users who leave reveal what your product is missing more clearly than users who stay. Analyzing why customers churn deserves equal weight to customer interviews and data analysis—it's the market's most honest feedback about your roadmap priorities.
Gibson Biddle on his DHM product strategy framework, GEM roadmap prioritization framework, 5 Netflix strategy mini case studies, building a personal board of directors, and much more
Jun 2022Netflix's Perfect New Release Test revealed that customers claimed they wanted faster DVD delivery, but A/B testing showed minimal retention improvement. What people say they want in focus groups often differs from what actually drives behavior. Always test hypotheses rather than relying on stated preferences.
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