28 Ways to Grow Supply in a Marketplace 📈
Jun 2019
Users who have had a great experience on your platform are your most empathetic potential suppliers. They remember the friction they faced and can address it. This tactic is especially powerful early-stage because these converted users become your highest-quality supply and strongest advocates.
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28 Ways to Grow Supply in a Marketplace 📈
Jun 2019OpenTable initially sold restaurants a useful reservation management system—valuable even with zero diners on the platform. Only after achieving critical mass of restaurants did the diner side become compelling. If your marketplace can deliver standalone value to one side, you remove the chicken-and-egg problem.
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