28 Ways to Grow Supply in a Marketplace 📈
Jun 2019
People naturally trust those similar to them, but this bias can be overcome. Research showed that when supply has fewer than three reviews, similarity matters. But with more than ten reviews, high reputation completely dominates similarity. The right design—reviews, guarantees, professional photography—can override our deepest social biases.
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28 Ways to Grow Supply in a Marketplace 📈
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